Brand PR & Communications Meetup

Crafting and Amplifying Brand Stories  BLC Presents: The Thought Leadership Lounge Overview: BLC presents the Thought Leadership Lounge—an intimate and inspiring gathering for professionals at the intersection of brand, PR, communications, and content marketing. This edition features a fireside conversation with Yvette Lim and Sophie Hermansen, two seasoned leaders who will share how modern brands are using strategic communications and storytelling to build trust, connect with audiences, and stay relevant in a fast-moving media landscape. Together, we’ll explore how public relations, internal communications, and compelling content marketing can work hand-in-hand to amplify a brand’s voice and values. Key Topics: The evolving role of PR in brand storytelling Integrating content marketing with communications and PR strategy Aligning internal and external messaging to build authentic brand narratives Trust-building through consistency and purpose-driven communication Practical lessons from real-world campaigns and leadership experience Networking & Community Building: True to the BLC spirit, this isn’t just a talk—it’s a place to connect. You’ll meet fellow professionals in PR, content, brand, and marketing through facilitated introductions and peer-to-peer sharing. Whether you're shaping stories, leading strategy, or supporting execution, you’ll leave with fresh insights and meaningful new relationships. Cost: Support Matrikel1 workbar, and purchase a coffee, tea or any other drink!