GTM Serverside Masterclass

Server-side Tagging with Google Tag Manager 28-29 April 2026 Get started with server-side GTM to take control of your data collection, improve data quality, and adapt to the changes in the industryThe landscape of digital analytics is rapidly changing. Privacy regulations, Apple ITP, loss of data, greedy vendors collecting too much data and posing your business at a potential risk. Luckily, there is a solution to reduce the negative impact for your business. It’s called server-side tagging. It is an additional layer in your analytics setup (between your users and marketing/analytics vendors) that gives you more control. With server-side tagging, you can: Improve page-loading performance (because fewer tracking codes will be activated in visitors’ browsers)Control what data is being sent to marketing/analytics vendors (to improve user privacy)Improve data accuracy In this masterclass, you will learn: How to create your first server-side GTM setup using StapeHow to properly test itHow to use server-side GTM to send data to Google Analytics 4How to optimize the costHow to consolidate your data and send it to multiple vendors (GA, Facebook, etc.)How to enrich data using external sourcesOther useful examples of application Is this masterclass right for you? Day 1 of the Masterclass : This is for those who want to start with server-side Google Tag Manager (SGTM). You should enroll if: You are already experienced with regular web GTM but haven’t worked with SGTMYou are looking for a proper introduction to SGTM and walthroughYou want to learn the most popular use cases (e.g. sending data to GA4 etc.) Day 2 of the masterclass is best if: You have already successfully configured server-side GTM in the past (Or have completed day 1 of the masterclass). Server-side Tagging with Google Tag Manager Introductory Level – Day 1 / 28 April 2026 Get started with server-side GTM to take control of your data collection, improve data quality, and adapt to the changes in the industryBeginners: This is for those who want to start with server-side Google Tag Manager (SGTM). You should enroll if: You are already experienced with regular web GTM but haven’t worked with SGTMYou are looking for a proper introduction to SGTM and walthroughYou want to learn the most popular use cases (e.g. sending data to GA4 etc.) You will learn – How to create your first server-side GTM setup using Stape– How to properly test it– How to use server-side GTM to send data to Google Analytics 4– How to consolidate your data and send it to multiple vendors (Facebook, Google Ads, etc.)– How to reduce the impact of browser extensions Experienced Level – Day 2 / 29 April 2026 You have already successfully configured server-side GTM in the past (Or have completed day 1 of the masterclass). You will learn – How to build a server-side setup without GA4– How to enrich data using external sources (e.g., send data to Meta not only from website but also from your CRM)– How to deal with Bots– How to handle consent with SGTM– How to control what kind of data is sent to vendors